Jacques Tits wants my Asian domain names

Today I received the following email:

Dear Manager,

We are a professional Internet consultant organization in Asia, which mainly deal with the global companies’domain name registration and internet intellectual property right protection. Currently, we have a pretty important issue needing to confirm with your company.

On 2009-03-11, we received an application formally, one person named “Jacques Tits” wanted to applied for the Internet brand “ingenuity” and some domain names through our body.

During our preliminary investigation,we found that these domain names’ keyword and internet brand is identical with your trademark. I wonder whether you consigned “Jacques Tits” to register these domain names through us or not? Or is “Jacques Tits” your business partner or distributor in Asia? Currently, we have postponed this application of this company temporarily already. In order to deal with this issue better, please let the principal make a confirmation with me by telephone or email ASAP.

In addition, I must state that we have time limited for one person or one company’s registration. It is just 15 days. If your company files doesn’t resent within the time limited. We will unconditionally authorized the application of ” Jacques Tits”.

Thank you for your cooperate.

I’ve seen variations of this from some of my clients and it appears there has been a very big push by the Asian domain registrars to get more clients.

Normally if there is an opportunity to own a domain name, I say “go for it” as domains are like property – if you are lucky enough to purchase a house in the right area, as the population grows and property becomes scarce, and you maintain that house well, it will be quite a valuable asset in the future. Last year I read that there were officially no more combinations of 4-letter dot com (.com) names available.

Also, domain names can have an impact on how well your website ranks in the search results as well. It’s important to understand that by having a domain name with some keywords in it won’t magically boost you to the top of Google – lots of other work is required to achieve this, but it certainly doesn’t hurt having a few of these domain names up your sleeve.

But like I said (in the property example) above, you need to nurture and look after your domain name for it to have any worth – which means that the domain name should have some relevance to your business or personal life and if possible – attract some interest from others as well.

It is for these reasons I’d say that having an Asian domain name isn’t something most small Australian businesses really need.

The domain would mainly attract the attention of the Asian market and if you really want to focus on this demographic, you should have your site translated into the necessary dialect, then there’s the consideration that China restricts access to a lot of external websites, so even with the translated pages, you still may not get that much traffic.

So while most domains are a great addition for any business to have, unless you’re planning on selling to the Asian market, I think you can let Jacques Tits’ have these domains.