5 Tips for Writing Excellent Website Content
Not All Content Was Created Equal
One of the most important things you can do for your business is write excellent website content. Website content that communicates your message, that truly reflects who you are and what you do. So many businesses struggle with this critical and highly valuable part of their marketing efforts. Writing content can be time-consuming, and when you have so many other things to do in your business, your website content is often rushed, under-developed or just not suitable for the web. Writing for your website is an art-form in itself; you have to understand how your audience reads your website content as well as how search engines read it.
writing for your website is an art-form in itself, you have to understand how your audience reads your website content as well as how search engines read it.
Why? You need to write your business’s content for your human customers, sure, but website content needs to also be written for robots, because at the end of the day, we all want Google to read our website and deliver it to our audience at the top of the pile. Secondly, internet users have a need for speed – they scan your content, they don’t read it the way they do print material. In fact, your average user only has time to read a mere quarter of your content and they make the decision if they will stay on your site in under 8 seconds! If you don’t provide for this, your valued website visitor will bounce away from your site very quickly and move on to your competitors.
There is little more frustrating for business owners than to have visitors to your website that leave as quickly as they arrive, hitting that back arrow, back to the search results and onto the next website in the list to find what they are looking for. Maybe you have exactly what they are looking for, but you lost them because they did not find it the second their eyeballs met your home page.
your average user only has time to read a mere quarter of your content and they make the decision if they will stay on your site in under 8 seconds!
So, how do you get people to stay on your site and actually read your content and optimise it for the search engines at the same time?
Follow these tips and start to see improvements in your bounce rate and conversions. Don’t have the time or inclination? Give Ingenuity a call. Thanks for reading!